Direct ordering for takeaways
A simple ordering page your regular customers scan or tap to reach - no app download, no 30% platform fee. Same kitchen, same food, more margin.
— For Independent Takeaways
See exactly how customers order direct from your shop.
A simple ordering page your regular customers scan or tap to reach — no app download, no 30% platform fee. Same kitchen, same food, more margin.
- No app download
- Live in 2-3 weeks
- Works alongside Deliveroo & Just Eat
— How it works
Three steps, no platform in the middle.
Customers scan a QR code or tap a link, place an order on a page branded to your shop, and you keep the margin. That's the whole product.
| 1 | Customer |
Scan or tap
QR code on the counter, on takeaway bags, on your shop window — or a short link they save to their phone.
| 2 | Order |
Order on your page
Your menu, your name, your prices. Apple Pay, Google Pay or card. Loads in seconds — no app to install.
| 3 | Kitchen |
You keep the margin
Order lands on your tablet (and printer, if you want). Card processing only — no 30% platform fee.
— The Customer Flow
What your customer actually sees.
Five screens, about 30 seconds end to end. No app download, no account required, Apply Pay / Google Pay supported.
01 Welcome
02 Browse
03 Choose
04 Pay
05 Confirm
— What you see
Orders land like Deliveroo — without the fee.
A tablet view for the counter, an optional kitchen printer, and a clear stamp on every ticket so staff know it's a direct order.
Runs alongside your existing apps.
Deliveroo and Just Eat orders still come in on their own tablets — direct orders sit on a separate, calmer screen. No retraining.
Same printer, same workflow.
80mm thermal ticket prints automatically when an order is placed. Your kitchen sees something they already recognise.
— The maths
If 25 orders a week move to direct...
Worked example for an independent takeaway doing 300–400 orders/week at a £22 average ticket. Adjust to your own numbers — the shape stays the same.
| Orders moved direct / week | 25 |
|---|---|
| Average order | £22.00 |
| Platform fee saved (~30%) | £6.60 / order |
Net into your business / year
~£8,150
~£157/week · 25 orders × £6.27 net × 52 weeks
Your highest-margin orders are the ones already coming back.
Apps are useful for new customers. They're expensive for the regulars who'd order from you anyway. Direct ordering targets exactly that — people who already know your shop, already know what they want, and don't need a delivery app to find you.
A typical independent takeaway is likely to see £5,000 – £10,000+ per year back into the business within the first 12 months.
Assumptions. 30% platform fee (Just Eat & Deliveroo are typically 25–35%). Typical 1.5% card processing fee on direct orders. No other costs assumed. Your numbers will vary — happy to model yours.
— What's included
Everything you need to launch.
One fixed price. No per-order fees, no commission, no surprise invoices. We handle setup so you stay focused on the kitchen.
Branded ordering page
Your name, menu, prices and photos. Mobile-first. Saves to home screen.
QR signs for your shop
Counter card, window vinyl, takeaway bag stickers. Designed and printed.
Orders tablet + printer
Tablet for the counter and an 80mm thermal printer for the kitchen pass. *optional extra
Payments built in
Apple Pay, Google Pay, card. Money in your bank account, not held by a platform.
500 customer leaflets
An A5 leaflet you can pop in every takeaway bag.
Full setup and launch
We build it and stand by you on launch day.
Reorder & rewards
One-tap reorder for regulars and an optional simple stamp / loyalty hook.
Ongoing support
Always there to assist you whenever you need a hand.
— Pricing
£3,500 + VAT, all in.
Spread across four predictable payments — most of which only fall due once your system is live and earning.
Plus £99 / month
Total Project
£3,500 + VAT
Most businesses recover this in the first few months from saved delivery fees. From month four it's pure margin back to you.
Payment Schedule
| £500 | To get started |
|---|---|
| £1,000 | When your system is live & taking orders |
| £1,000 | One month later |
| £1,000 | Two months later |
